Even though seemingly simple and straightforward, Singapore poster printing can get quite tricky. Do too little and you won’t be able to make it attractive enough, do too much and you will only overwhelm your reader or target audience and won’t be able to deliver your promotional messages effectively. Aside from making sure that the content of your poster good enough, there are also several other aspects that you need to learn when it comes to poster printing. This is to ensure that the format and whatever you do as you design your poster will be compatible with high-quality printing. If you don’t apply these tips as you design your poster, no matter how good it looks, you won’t be able to get a high-quality outcome. With these tips, you will be able to get a great quality poster.
- CMYK and RGB
CMYK (cyan, magenta, yellow, black) and RGB (red, green, blue) are two different sets of basic colors that are commonly used to create more colors.
Know that commonly, design software’s defaults use RGB colors. However, the printer’s ink uses CMYK color. Now, you have to make sure that your design software uses CMYK color as well to match the printer’s color combination. RGB colors tend to appear brighter, and if you design with RGB then prints with CMYK, there will be color inaccuracies. It is likely that you won’t be satisfied with the result and have to redo. But if you don’t know where you go wrong, then even another attempt will look the same as well. If you design with CMYK and print in CMYK, of course, the colors will appear more accurate. So make sure that you either set the colors to CMYK from the very beginning or find the options to convert your RGB colors to CMYK if you are already doing your design. You can find this option in Photoshop with the Gamut Warning Tool that can convert RGB colors to CMYK.
- Poster resolution
Poster printing usually refers to large, high-quality printing. Sometimes, some people don’t realize that they are designing in a resolution that doesn’t support high-quality printing. Meaning that the resolution they design in or the image they use is less than 300 dpi. If so, the result will be either stretched or pixelated, and it won’t look good at all. To avoid this, make sure that all the elements of your design are of high resolution. Try to zoom into 600% and see if the image gets broken. If not, then it is good enough to go. If yes, then you have to find a better quality image.
- Poster size and poster material
You have to make sure that you are designing a poster in a size that is suitable for the available paper stock. Now, the available paper stock must match with the available space where the poster will be put up. It sounds like a backward work, but it is important to first know the location that you will put up your poster in and match it with the available paper stock. This way, you can design the poster with an accurate dimension. Later on, upon printing, it will exactly match the height and weight so that nothing will be stretched and look bad.
- Printing service
Of course, to get a high-quality poster, you have to find a printing service that is capable of doing so. Good printing service has suitable equipment for high-quality printing, as well as options for the most suitable material or paper stock for the poster.