A name card should look appealing and able to create enough impact to make sure that you get remembered by the person who receives it in order to make your meeting worth the while and beneficial. Designing a name card is quite simple, but making it effective needs a little bit more effort. There are several things that you need to take into account to make sure that your name card is not only aesthetically pleasing but also brings you benefits by being the best it can be.
- Design for Your Target Audience
As a professional, you have to know whom you are trying to appeal to. The design of your name card must be suitable and appropriate for them. If you have multiple businesses or line of work, then you should definitely consider utilizing both sides of the card instead of using one design for both jobs. The design must be adjusted and not general because that way you can leave a stronger impression and make people recognize and remember you easier.
A name card’s main purpose is to let people know of your contact information. That’s why it is important to make sure that it is legible; easy for everyone to read. To make your name card legible, you have to be able to choose a good font that suits the theme of the name card and at the same time not difficult to read and understandable by all. The font size is also important. A name card’s text shouldn’t be too big nor too small.
- Keep Information Relevant
Since you don’t really have much space for too many things in the design of your name card, you have to know what information is important and should be in the design. Avoid putting information that is not important so that you can make a concise and effective name card for its recipients.
Ideally, a name card should include your name, title, job or position in the company, contact number, and e-mail. These essentials should be enough, but you can also choose to insert your website address especially if it’s where you upload your portfolio so that people can check it out and learn more about yourself. Keep it to a minimum so that the design of your name card does not look overcrowded with too many texts.
- High Quality Printing
You may think that it is possible and good to print your name card on your own to save money. But in actuality, this is not the case. If you want to get the best for your name card, then you must find the best printing service to produce your name cards. A professional printing service has the right equipments to produce high quality name cards and even has finishes options that can make your name cards look better and more durable as well. It will even help you save up money because the bigger the number of your order is, the price per name card will get cheaper.